Who I am
Hi, I’m Stefania Di Tota, founder of StylingDrop, a modern personal styling service that makes online shopping easier, faster, and truly accessible to everyone. I wanted to create a styling experience that feels friendly and down-to-earth — more like getting advice from a trusted friend than following fashion rules.
I aim to level up your style through curated online shopping with a touch of Italian style.
Born and raised in Southern Italy and trained in the heart of London, I built my career in fashion as a Designer and Product Developer. But my love for clothes started long before—cutting pantyhose to dress my Barbie dolls, instinctively drawn to shapes, colours, and everything in between.
For me, style has always been a powerful form of self-expression. It’s not about chasing trends or spending more—it’s about knowing what works for you and feeling confident every time you get dressed. That mindset is the foundation of this service: a modern, accessible approach to personal styling that feels fast, fresh, and tailored to your life.Hi, I’m Stefania Di Tota, founder of StylingDrop, a modern personal styling service that makes online shopping easier, faster, and truly accessible to everyone. I wanted to create a styling experience that feels friendly and down-to-earth — more like getting advice from a trusted friend than following fashion rules.
Who I Am
After over 10 years in the fashion industry, I naturally shifted toward styling—helping friends and family find their look, shop smarter, and build wardrobes that reflect who they really are. What began as a passion evolved into a profession rooted in freedom and flexibility—values that inspired me to study Personal Fashion Styling at the University of the Arts London and rethink how personal styling could be delivered today.
As online shopping became the norm, I noticed a growing problem: too many choices, not enough direction. You can browse hundreds of black dresses or scroll through thousands of jeans and still feel unsure. That’s where I knew I could help—by offering real guidance, not just inspiration.
Whether you’re here to refresh your wardrobe, define your style, or save time, my styling service is like having a fashion-savvy friend who just gets it. Through customized lookbooks and shoppable links, I combine creativity and strategy to help you shop with confidence—and feel amazing in what you wear.
The result is stylingdrop
Buy less, choose well!
